ColderICE Teams
Sixteen teams. 501 specialists. Every one of them pulled out of work a client actually paid for. Hire two and your output stops sounding like everybody else’s.
Same model everyone else has? Not any more. Same generic answers? Not any more.
You aren’t getting flat output because Claude is weak. You’re getting it because Claude has no idea how you work, what you charge, or what good looks like in your business.
These are the 501 specialist instructions (processes) that fix that. Each one written for a specific job, sorted into 16 teams. Claude stops guessing and starts working the way somebody who has actually run the business would.
Hire the two or three that match this month’s work. You wouldn’t put sixteen departments in one meeting. Don’t put them in one chat.
Works in your browser at claude.ai, in Claude Desktop, or in Cowork. Any paid plan.
One ZIP per team. Don’t unzip it, Claude wants the ZIP exactly as it comes.
Customize, then Plugins, Add plugins, Upload a file. Pick the ZIP. In Cowork, open the Cowork tab first.
Type their name, or just ask: “Marcus, write my discovery call script.” They hand it to the right specialist.
/marcusRe-type who you are, who you sell to, and what you charge. Every prompt. Every session. The libraries that do save a profile save one per pack, so buying three means answering three times.
Run setup once on any team. The profile is shared across all 16, so the second team you hire already knows your business, your audience, your offer, and how you sound. Every skill starts from that.
sales-arsenal-setup
Every team also ships a plain-English Get Started guide and a prompt sheet listing what each skill does, so you are never guessing what to type.
Somebody brainstormed 500 clever prompts over a weekend and shipped it. Nothing in it was ever used on a real client, with real money on the line, where being wrong cost something.
Every specialist on these teams was a client deliverable first. Someone paid, the system got built, it produced a result. Then it got packaged. That order is the whole difference.
Be honest about this month, not someday. Every team has 22 specialists or more and works on its own.
Run by Danny
Publish every week without writing it yourself
Blogs, pages, scripts, books, press
Also inside: setup profile · get started guide · prompt sheet · 10 chained workflows
You get back: A finished draft, the brief behind it, a month of calendar, and the captions to push it
/danny
Run by Ellie
Make your list pay for itself
Flows, carts, launches, win-backs
Also inside: setup profile · get started guide · prompt sheet · 10 chained workflows
You get back: Written sequences, subject lines, a send calendar, and a deliverability audit of what you have now
/ellie
Run by Otis
Run the business on systems, not memory
SOPs, systems, automation, tech stack
Also inside: setup profile · get started guide · prompt sheet · 9 chained workflows
You get back: Written SOPs, an escalation path, a delegation map, and the automation plan behind them
/otis
Run by Sasha
Own every platform without living on them
Platforms, calendars, community, PR
Also inside: setup profile · get started guide · prompt sheet · 8 chained workflows
You get back: A posting calendar, carousel scripts, outreach DMs, and a hashtag set per platform
/sasha
Run by Carter
Build a practice that scales past your calendar
Clients, courses, workshops, programs
Also inside: setup profile · get started guide · prompt sheet · 8 chained workflows
You get back: Course outline, intake form, proposal template, and the client report you send after
/carter
Run by Lena
Paper every deal without a lawyer on retainer
Contracts, policies, NDAs, waivers
Also inside: setup profile · get started guide · prompt sheet · 7 chained workflows
You get back: Client agreements, policies, disclaimers, and a compliance check against what you already use
/lena
Run by Marcus
Turn more conversations into signed deals
Calls, funnels, proposals, decks
Also inside: setup profile · get started guide · prompt sheet · 10 chained workflows
You get back: Discovery script, answers to your five worst objections, a buyer persona, and the deck
/marcus
Run by Hope
Hire the right person and keep them
Hiring, onboarding, reviews, handbooks
Also inside: setup profile · get started guide · prompt sheet · 7 chained workflows
You get back: Job post, interview questions, a scoring rubric, and the handbook they get on day one
/hope
Run by Cruz
Launch a store that actually moves product
Storefronts, products, restaurants, rentals
Also inside: setup profile · get started guide · prompt sheet · 6 chained workflows
You get back: Product listings, a sourcing brief, your return policy, and the launch plan around it
/cruz
Run by Frank
Keep more of every dollar you already earn
Pricing, forecasts, margins, tax
Also inside: setup profile · get started guide · prompt sheet · 9 chained workflows
You get back: A cash flow forecast, breakeven math, a budget, and the rate card that falls out of it
/frank
Run by Bianca
Sound like one company, everywhere
Positioning, naming, identity, visual
Also inside: setup profile · get started guide · prompt sheet · 6 chained workflows
You get back: Positioning statement, voice guide, color palette, and taglines to test
/bianca
Run by Jade
Fill the room and get booked again
Events, stages, sponsors, launches
Also inside: setup profile · get started guide · prompt sheet · 6 chained workflows
You get back: Run of show, registration page copy, a sponsorship proposal, and the follow-up sequence
/jade
Run by Rosa
Stop losing the customers you already won
Churn, onboarding, support, NPS
Also inside: setup profile · get started guide · prompt sheet · 6 chained workflows
You get back: A churn read, an onboarding flow, an NPS survey, and the win-back messages
/rosa
Run by Andre
Run ads that make money, not noise
Campaigns, creative, offers, targeting
Also inside: setup profile · get started guide · prompt sheet · 8 chained workflows
You get back: Ad copy variants, a creative brief, the spend math, and a retargeting plan
/andre
Run by Theo
Know which half of your marketing works
Dashboards, cohorts, attribution, tests
Also inside: setup profile · get started guide · prompt sheet · 6 chained workflows
You get back: A KPI dashboard spec, funnel analysis, a test plan, and what your numbers actually say
/theo
Run by Scout
Get found before your competitor does
Keywords, audits, local, technical
Also inside: setup profile · get started guide · prompt sheet · 6 chained workflows
You get back: An audit of your pages, a keyword map, rewritten meta tags, and a link plan
/scoutNo match. Try a broader word, like the job you need done.
Hire one team. Or teach every team your business first.
You already know what’s broken and you want it handled.
Best if this month has one job.
One file that teaches every team your business. What you sell, who buys it, how you sound, what you won’t do.
Best if your AI still sounds like everybody else.
All sixteen teams, and a room of owners putting them to work.
The Brain gets you 30 days inside. Stay if it’s working.
Nothing installs on its own. You pick which teams Claude is carrying, and you can change it any week. Run two or three at a time. More than that and Claude gets worse at picking the right specialist, not better.
The same frameworks taught on stages for IBM, American Express, IKEA, LEGO, BBC Worldwide, and South by Southwest.
John’s frameworks are field-tested and ruthlessly practical. They scale.
John gave me a clear playbook. I doubled our launch conversions in 30 days.
If you want the playbook, not a pep talk, John’s the coach you call.
These are the results the work produced. The teams are that same work, systemized.
A ZIP file per team. Each one is a complete Claude plugin: the specialists, plus a team lead who knows every one of them. You upload it to Claude and it works. No accounts, no API keys, no subscription.
No. If you can download a file and pick it from a menu, you can install this. Three clicks, about a minute.
Every team has one. Type /danny, or just say “Danny, write me a pricing page.” The lead asks what you’re working on, then hands it to the right specialist. It’s why you don’t have to memorize anything.
Yes. Two or three is the sweet spot. Running all 16 in one chat makes Claude worse at choosing, not better. If you want all 16 on hand to swap in and out, they come with The Passage.
One file that teaches Claude your business. What you sell, who buys it, how you sound, what you won’t do. Every team reads it before it writes a word. It’s $97, it comes with the Content Team and 30 days of The Passage, and it lives at thebusinessbrain.cc.
The community. All 16 teams, the Business Brain, one new workflow a month, and a live call where we work on real businesses on camera. $147 a month, cancel any time.
No. Your download page still works and your plugins keep running. Download again from the same page to get the team names and the lead shortcuts.
Yes, as many times as you want. You own the files. Remove a team when a project ends, put it back when you need it again.
Both. Plugins install and run in Claude on the web, in Claude Desktop, and in Cowork. These teams are skills only, no hooks or sub-agents, so nothing is left grayed out wherever you use them. You do need a paid Claude plan.
John Lawson, ColderICE Media. eBay Platinum PowerSeller, Amazon bestselling author, and somebody who has actually run the businesses these teams were built for.
Install what you need. Ignore the rest. That’s the whole idea.
ColderICE Media · Built by John Lawson